I’m a bit of a retail nerd.
I bring years of experience working in fast-paced marketing teams, a borderline obsession with retail and storytelling chops to our relationship as client and copywriter.
My approach involves asking all the right questions to understand your brand, your product, your position, your customer. I then use a mix of content strategy and switched-on copywriting to help you communicate your value, build engaged communities around your brand and drive click throughs and traffic.
I write -
Email Sequences & Newsletters
Personality, community and engagement tied in with a strategy to convert scrollers into customers.
Website & Homepages
Your opportunity to really floor your customer. Stand out with a clear value proposition, a solid content strategy and my favourite child: personality, personality, personality.
Founder visibility
Show up for your brand in a way that factors what you’re good at, your boundaries and your business goals. Plus plus: gives you a unique thumbprint no-one else can copy.
Landing Pages & Sales Pages:
Crackling to read and designed to strategically light a little fire under your customer’s bum leading them towards your offer/ product or brand.
Socials and Paid Ads:
Personality, community and engagement tied in with a strategy to convert scrollers into customers.
Blog Posts
A foxy mix of SEO and your brand’s personality, your blog is a great owned channel where you build thought leadership, showcase your product range and stay top of mind.
About Pages and Brand Story
Show you brand personality, provide insight in your journey, stand out in the market and crucial – humanise your brand and deepen that connection with your customer.
Product descriptions and Packaging Copy
A notoriously overlooked touchpoint to win over your customer, strengthen that pull they feel from your brand and leave them delighted by details.
My most popular service. A month-on-month copy stream that brings consistency across your brand voice.
A steady stream of blogposts that grows your audience, warms up potential customers, showcases your brand personality and is a great place for an SEO flex.
Weekly Newsletter
Engaging newsletters that connect your current and potential customers to your brand, always keep you front of mind, and influence decision-making.
Email nurture sequences
Email nurture sequences tailored to each stage of the customer journey make them feel seen, get them engaged, which then leads to higher conversion rates and market clout.
1. Signature Retail Copywriting Bundle
Optional add-ons to your retail bundle.
Product descriptions
Swing Tags and other Point of Sale copy
Marketing funnel paid ad copy
Seasonal updates and banners
Weekly Blogposts
A steady stream of blogposts that grows your audience, warms up potential customers, showcases your brand personality and is a great place for an SEO flex.
Weekly Newsletter
Engaging newsletters that connect your current and potential customers to your brand, always keep you front of mind, and influence decision-making.
Email nurture sequences
Email nurture sequences tailored to each stage of the customer journey make them feel seen, get them engaged, which then leads to higher conversion rates and market clout.
Your website is your home on the internet. I will make sure it sounds like you, flows better, has important CTAs and hits your brand goals.
2. Website Copy
Brand New Website
Brand new website copy that reflects your brand personality + business goals + unique perspective. I will conduct interviews, run tone of voice development, and access your business objectives and your ideal customer to create your brand’s home on the internet.
Web Audit
Use my experience with top retail brands to improve how your website reads. In this express service, I’ll audit your website and give you a copy plan to capture attention, improve flow and improve brand presence and engagement.
Struggling to convey the essence of who you are/ who your team is/ what your brand story is?
3. People Stories
Hot tip:
Use excerpts of it for your social bios, elevator pitches or as a great way to start speeches.
Your Very Own Unique Story
I’ll use my journo interviewing, sensitivity to nuance and love for stories to write you (or your team) your very own unique story. It will not just have your professional highlights, but stories from your life that all tie into the bigger picture of who you are and connect you to your ideal audience.
Great as a Bio for an event/ a one page heavy-lifter for any time you need to talk about yourself.
Your copy is the first thing you say to your clients
Here are the 3 main ways we can work together
It’s your first hello. And if you have them at hello, it can get you a second date, and even a walk into the sunset together.
I work with retail brands to
Develop tone of voice and marry it to your USP
Map out ideas of what you want to say, set it up into content calendars and create and execute content.
Attract ideal clients
Write copy across your channels so that it is consistent + recognizable