Hi, I’m Som.

I’m a freelance retail marketing copywriter based in Melbourne, Australia.

I work with retail brands to bring interest, engagement and play across their brand and marketing copy. Some of the brands I’ve worked with include Sheet Society, Kmart and Adairs to create a strong, recognizable and consistent voice around multiple touchpoints like seasonal campaigns, web copy, blog posts and email sequences.

I work with Retail & Ecommerce brands that have a unique perspective & offering, then amplify their voice to reach their ideal target audience.

I use words to create communities around retail brands that know exactly:

  • Who the brand is + what they offer.

  • Can recognise the brand’s tone of voice in a crowded marketplace.

  • Experience connection, consistency and delight across their experience of the brand.

Testimonials

  • “Som is a pleasure to work with. Understanding and interpreting our brief and capturing our brand voice in a concise and natural manner. The end product reads really well, has a few sprinkles of tongue in cheek humour, while remaining informative and capturing the brand voice.”

    — Leo Moscicki, Radical Yes

  • “Som has proven her excellence in the industry. She's the kind of professional you'd want on your team to drive success and make the work environment a truly creative and dynamic space.”

    — Nicole Hayes, Kmart

  • “Som is an absolute asset on any project! She's a clear and concise communicator, not just translating the client's tone of voice into great copy but thinking strategically to deliver a message with impact.”

    — Madeline Jackson, GOLDEN

  • “A complete professional, she leads with respect and transparency, meeting expectations early and adhering to them throughout the project timeline.”

    — Rebecca Ashmore, Deloitte Digital

  • "Som is collaborative and communicates seamlessly throughout a project, managing timelines responsively with calm and warmth."

    — Sarah Cater

Why me?

ToV Genie

I live for Tone of Voice, and bring blog posts, sales pages and email campaigns to life in your brand voice.

Personality Wins

I like to make everything from subject lines to landing pages and product descriptions hum with personality. It's the one way we have left to truly stand out.

10 + Years in the Biz

I combine 10+ years of working with fast-paced marketing teams with storytelling chops to write buzzy copy rooted in strategy and business goals.

People > Brands

I am all about creating engaged communities around brands – to me that's the best way to grow influence, and well, just grow.

Nerdy

I’m a retail nerd. I have a strong skill set in sensing and developing the words that will pop buttons, knock off socks and tick boxes.

Real life experience

I have real and everyday experience in marketing and running a business – not to sound dramatic, but I sell myself every. single. day.

If I had a superpower, it would be picking up (or developing) your tone of voice, and then seamlessly applying it across everything from websites to product descriptions.

Over a decade, I’ve worked with agencies & in-house with brands like Mecca MPOWER, Sheet Society, Kmart and Adairs on a web of marketing touchpoints. My approach combines content strategy and copywriting chops to help retail brands communicate their value, build engaged communities of their ideal clients and drive click throughs and traffic on their website and marketing comms.

Newsletters

Blogposts

Product Descriptions

Email Sequences